A secret: here’s the Holy Grail for advice-givers …

11th July 2014

Have you noticed how stand-up comedians are both funny, and incredibly efficient with words? None are wasted. They make us laugh quickly.

When you give advice for a living, like I do (in fact, doesn’t everyone?), the Holy Grail is to cause the maximum impact in minimum words, just like this joke.

I recently had this wonderful compliment from marketing legend Drayton Bird “In all the years I’ve been in business, I cannot recall such a priceless piece of advice delivered so quickly”.

So, I achieved my Holy Grail. Click here to see the advice (it’s only 59 seconds long – longer than the car park joke, but still under a minute).

Very best,


The link again: please click here

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