Get faster email responses using “And then I will”

5th November 2024

Quick one today…

  • When you send an email, if you want the reader to DO something, you have to ask them to DO something
  • So end with “Please can you (DO this action) by (this deadline)”
  • To make them even more likely to DO it, then write “And then I will” – followed by your next action
  • For example: “Please can you send me this month’s figures by the end of today. And then I will include them in my Board presentation tomorrow”
  • They are now more likely to DO it!
  • Why? Because you’ve been clear on (1) the DO and (2) the deadline. And…
  • … (3) the “And then I will” means they see the impact of them doing their action
  • So, if they DO what you ask – their figures go in tomorrow’s presentation
  • But if they DON’T, the figures are NOT in your presentation. And it’s their fault!

And as today’s Tip is quick, let’s end with a quick…

Action Point

End your next email with “Please can you (do X) by (deadline Y). And then I will (do Z)”

And if that works, keep doing it!

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