Last week, I showed how to create an Elevator Pitch using AFTERs – why people are better-off AFTER you.
After you’ve introduced yourself this way, here are two ways to follow-up, so you continue to impress.
#1 Ask about them
When you intro with AFTERs (“I help people pay less tax”), they’ll reply with “How do you do that?”
You could reply “It depends. Please can I ask a few questions about your company, so I can give relevant examples?”
(They’ll say “Yes” to this – nobody wants you to be irrelevant!)
And you’ve now got them talking about themselves. Which, firstly, is more polite. Plus also, when you know about them, you know whether you – or anyone – can help them.
#2 Tell stories
Facts tell, stories sell! They evidence you’re great at what you do.
So don’t state facts about your products. Instead, use stories.
Them: How do you do that?
You: For example, I recently worked with a large bank, and helped them to save £20m. What happened was…
Both #1 and #2 lead to a two-way, valuable, impressive conversation.
Pretty good for one elevator ride!
Action Point
Use one/both of these to enhance your elevator script.
To learn more on this, month 3’s videos go into a lot more detail about how to nail your first impression – click here.