Presentation Slide #1 – what it MUST contain

13th July 2021

The only aim of a presentation’s slide #1…

… is that the audience wants to see Slide #2

And that’s it.

Which means that #1 must contain something interesting.

But most don’t, do they?

After all, ever seen a #1 with these titles?

  • Excel Intermediate
  • Update
  • Q3 overview
  • June’s review
  • Credentials presentation

Hardly makes you go “QUICK! SHOW ME SLIDE #2 NOW!”

But the solution is so easy…

Simply include your audience’s #1 priority on Slide #1 – in the title or subtitle.

For example, if you were presenting “Excel intermediate”, and your audience’s #1 priority is to save time…

… Add a sub-title “Excel intermediate – how you’ll save two hours every week”

They’re interested now!

So just:

  1. Ask “What’s your #1 priority?”
  2. Put their answer on Slide #1

Do engaging titles work? Well, you’re still reading. So I guess the title worked!

Action Point

For your next presentation, add their #1 priority to your Slide #1 – in your title or sub-title.

And if you want to get brilliant at this, do the same thing with all your comms – meeting titles (no more “update”), emails (no more “FYI”), and so on.

And if you want to get more than brilliant, click here.

Want more Tuesday Tips?

Every week, Andy releases a Tuesday Tip via email and his website, let’s take you back to the archive of tips.

Back to Tuesdays Tips