Top dogs, podcasts… and my new book

3rd March 2015

I’m excited.

My new book is out today.

It’s called ‘Top Dog: impress and influence everyone you meet’, and it will help you get more out of every conversation you have. Especially when you’re talking to a ‘top dog’ – your boss, an influential colleague, your biggest customer, the person interviewing you…

I’ve co-written it with one of Ernst & Young’s Global Client Service Partners, Richard Ruttle. We’ve used our different experiences to create something short, punchy and containing tips and scripts you can use instantly.

We’ve also created a special offer for you. Buy the book today, and you’ll get two free things:

  • A podcast I recorded to accompany the book launch – ‘four simple ways to make a great first impression’ (a very useful skill to master!); plus
  • An invitation to attend an exclusive sales masterclass, hosted by Richard and me. Before it, we’ll email you to find your biggest challenge, which we’ll address during the call

To receive the podcast and your invitation (and the book!), simply…

  1. Buy the book on Amazon today – click here
  2. Send your proof of purchase to my PA

…and she’ll send you the podcast and invitation.

Here’s a bit more information about the book…

How people have described it

An exceptional book that reinforces the importance of confidence in yourself, and your purpose for those key encounters in business.” Ernst & Young Global Limited’s Global Vice Chair, Global Markets Business Development, Jim Knauss

My advice to you? Read this book before your competition does.” Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI®

You can’t possibly succeed in business or your personal life unless you know how to persuade. This book tells you how it’s done. A revelation.”  Drayton Bird, Chairman of Drayton Bird Associates, ex-Worldwide Creative Director and Vice Chairman, Ogilvy & Mather Direct

What the book will help you do

As the blurb on the back of the book says…

Everyone wants to be Top Dog.

Or to be able to influence the Top Dog.

This might be to sell them something, get a job, a pay rise, or clinch a deal on your terms. But it doesn’t seem easy. After all, Top Dogs hold all the power. So conversations go the way they – not you – want.

Fortunately, it’s easier to impress and influence them than you think. Communication experts Andy Bounds and Richard Ruttle have helped thousands of people do just that. In their book Top Dog, they share new, simple ways to:

  • Be more confident when speaking with Top Dogs
  • Instantly impress Top Dogs by improving your first impression
  • Think and speak in ways that set you apart from your competition
  • Talk less about what you do and more about the impact you cause
  • Prepare engaging communications that achieve what you both want
  • Convince them – and yourself – that you’re a Top Dog too

Most importantly, you’ll learn how to make permanent changes to how you interact with others… so that you can impress and influence everyone you meet.

To get the book, the podcast and your invitation to our sales masterclass call, all you have to do is:

  1. Buy the book on Amazon today – click here
  2. Send your proof of purchase to

But Andy, where’s the Tip?

I’m aware this week’s Tuesday Tip doesn’t have a tip in it yet…

…So here are four quick, secret ones for you:

  1. The secret of good networking: find out what the other person’s interested in; then talk about that
  2. The secret of good selling: think AFTERs – prove why they’ll be better off AFTER buying from you
  3. The secret of resolving conflict: focus on finding a solution, not on proving you were right
  4. The secret of impressing and influencing all the Top Dogs you meet:
  • Buy my new book on Amazon today (!) – click here
  • Send your proof of purchase to

One final request

I imagine you’ll know many people who’d benefit from the book, podcast and/or masterclass. Please could you forward this email on to them? Thanks.

Have a great week,


PS The special offer of podcast and invite is only available today. So please buy the book, then email Emma your confirmation as soon as you can.

Want more Tuesday Tips?

Every week, Andy releases a Tuesday Tip via email and his website, let’s take you back to the archive of tips.

Back to Tuesdays Tips