Phone. Phone. PHONE

26th May 2026

I recently saw this on LinkedIn:

  • Manager: Did you call that customer?
  • Colleague: I emailed her. She didn’t reply.
  • Manager: yes – but did you call her?
  • Colleague: no. So I chased with an instant message. She didn’t reply to that either.
  • Manager: one more time – did you call her?
  • Colleague: no, you are right. I will send her another email.

Sound familiar?

Communication these days – there’s just too much written; too little verbal.

Even though most of us prefer to receive verbal.

Yes, written has its place – as these written Tuesday Tips kinda prove. But the fact is: verbal is often better – especially for things that are personal, complex or contentious.

And, let’s face it: verbal is more fun than reading and writing. And business is not always as much fun as we want it to be.

So a simple question for you this week:

Are you being verbal enough?

Which means that today’s action point is also simple…

Action Point

Pick. Up. The. Phone.

And/or…

If you are writing an email and start to think “I don’t know how to phrase this”…probably, just pick up the phone. It will be a lot easier.

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