Their answers were really insightful.
In fact, they’re a great ticklist for what every modern business needs to know.
And they’re also a great ticklist for Drayton and me to cover, to ensure we deliver what every modern business – like yours – needs to know.
Here are some of them:
For Drayton’s slot…
- Contacting cold (and very busy) prospects, including boosting conversion from email marketing, how to overcome early objections
- Alumni/loyalty club
- Get more sales from our site
- How to write long copy sales pages
- How to get business from webinars, including getting bums on seats
- Get the basics in place, to market a new business – site, brochures etc.
- Sales and marketing strategy/processes for winning work but making sure it’s professional
- How to engage people with your marketing collateral
- How to create compelling copy when you have very technical content
- How to phrase benefits in compelling ways
- How to stand out, but be nice
For mine…
- Written proposals, including what if you’re unknown, and how to sell value/align priorities
- The mindset/script for closing business
- Sales pitches
- Selling to existing customers
- Referrals
- Getting international sales from UK clients
- How to mention price early, to pre-qualify
- Bundling services into packages with different price points
- Mindset/scripts to ask for meetings
- Putting benefits in compelling ways
- Building trust and longevity
But we’re covering so much more than this.
Have a look, to see what everyone will be learning. And what you could learn too.