“You’re rubbish at that, Andy”
So said my Tennis Coach when describing my serve.
And it’s true. I’m rubbish. Which is a shame, because the serve:
- Dictates the point. Serve well, I might win. Serve badly, I lose
- Is the only shot where I’m not replying to my opponent’s shot. So if it’s rubbish, it’s my fault!
It’s the same in communication. Your start (= serve):
- Dictates how well it goes
- If it’s rubbish, it’s your fault – they haven’t spoken yet!
Five things impact your start – your:
- Words you say
- Titles / subtitles
- Delivery
- Visuals
- Appearance – on a VC, what you and your background look like
We all know First Impressions are critical. But how good are you at all five?
For example, do a quick test now. Grade yourself A-C for how good you are at each. If you have 5 A+‘s, that’s brilliant. If you don’t…
Action Point
… improve your First Impressions – example:
- Script and practise your start
- Ensure your title / subtitle contains a benefit to the audience
- Practise your delivery. Lean forward. Speak with passion. Smile
- Improve your visuals – better titles, fewer words, make them look nice
- Wear the right stuff. No distractions behind you