Let’s start this week’s Tip with a quiz:
- In The Wizard of Oz, when they sing ‘ding dong, the witch is dead’, who are they singing about?
- Which popular BBC show had to choose a new presenter last year – and they chose Grace Dent?
- Who is the only Disney princess based on a real person?
- Which company’s latest marketing campaign turned their mascot Cornelius into a 3D animation, who they’re using to promote ‘uplifting breakfast routines’?
- What is a baby rabbit called?
- Which game has reds totalling 680, navy blues totalling 750 and browns totalling 120?
- In America, seven of the States end with the letter O or the letter I. What are they?
- In Harry Potter, what type of animal were Errol and Hermes
- When you put the Seven Dwarfs in alphabetical order, which is the middle one?
And here are the answers:
- The wicked witch of the EAST (not West!)
- MasterChef
- Pocahontas
- Kelloggs
- Kitten or Kit
- Monopoly
- Colorado, Hawaii, Idaho, Mississippi, Missouri, New Mexico, Ohio,
- Owl
- Grumpy (the alphabetical list is Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, Sneezy)
How did you get on?
So, why the quiz?
Well, I’ve found that most people like quizzes.
I’ve also found that most people like:
- Things that are fun
- Interesting trivia
- Learning new things
- Things that are different to what they were expecting
- Interaction
- Content tailored exactly to them
- Analogies
- Anecdotes
- Passion
- Interesting quotations
- And so on…
And since most people find most of these things interesting…
… if you want to be interesting, you’ll have to do some of these “interesting things”.
So, next communication, include something they’ll like. Make it fun. Ask questions so it’s interactive. Do things differently to last week. Use an analogy to make your point. Speak with passion.
I know this sounds obvious.
But most communications aren’t interesting.
Because people don’t include interesting things.
So, let’s make today more interesting than it would’ve been.
Which means making our communications more interesting than they would’ve been.
So what changes can you make, so you are more interesting than you would’ve been?!
Action Point
In your next conversation – be interesting!
Use one of these techniques – or one of your own – to help them (and therefore you) enjoy it more.