Category: News

Most of our decisions are driven by avoiding pain (‘I don’t want to be fat’) or seeking pleasure (‘I’d love to be thin’).

To help Drayton and I prep for our seminar, we asked our delegates what their biggest Sales and Marketing challenges are.

There are loads of things we dread hearing, aren’t there? Like…

…until my seminar with direct marketing guru Drayton Bird.

Here’s a short note from marketing legend Drayton Bird…

First impressions last.

What would you do if this happened to you?

I’m often asked if I run open masterclasses that anyone can attend.

I once heard someone say “we moved house six months ago. We haven’t had time to unpack all our boxes yet. But I did manage to play Call Of Duty for three hours over the weekend.”

This past week, I’ve delivered Masterclasses for a number of organisations, including to Nurses, Lawyers and Bankers. There’s one message that has come through really clearly with all of them: If you want your communications to work, you must start and end well. The start must engage. So, good titles and introductions are essential. But…